Yuzu x Odd One In Unveil "Feel Real" Limited-Edition Bag Charms: A Heartfelt Ode to Gen Z Emotions by Artist Han Han

SEPTEMBER 2025: Yuzu, the social app fostering authentic connections within the Asian community, and Odd One In (OOi), a lifestyle brand sparking joy through quirky creations, have partnered with artist Han Han to launch a limited-edition collection of "Feel Real" bag charms. These "ugly-cute" blind-box figurines, inspired by the viral collectible craze sweeping Gen Z, embody four core emotions—Angry, Anxious, Confident, and Joyful. Users dive into the experience via an exclusive personality quiz in the Yuzu app, where their results determine the emotion-themed charm they could win. Designed to resonate with the raw, unfiltered emotions of navigating adulthood and self-discovery, these bag charms are more than accessories; they’re tiny, tangible companions that validate Gen Z’s emotional spectrum and fuel their passion for cozy, expressive collectibles.

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The Bag Charm Phenomenon: Why Gen Z Can’t Get Enough

In a world where self-expression meets nostalgia, bag charms have become Gen Z’s latest obsession, transforming backpacks and totes into canvases of personality. From viral Labubu figures to quirky keychains, these collectibles tap into a craving for tactile, playful objects that spark conversation and connection. The "Feel Real" bag charms, limited to just 2,000 raffle-driven pieces, elevate this trend by blending emotional storytelling with Han Han’s signature "ugly-cute" aesthetic. Each charm reflects one of four emotions tied directly to the user's Yuzu quiz results, inviting wearers to embrace their inner world—whether it’s the fiery spark of anger or the quiet glow of anxiety—and wear it proudly as a badge of authenticity.

From Quiz to Charm: The Interactive Journey

The "Feel Real" experience begins in the Yuzu app with a co-branded personality quiz that explores users' emotions and traits. Tailored for Gen Z self-reflection, the quiz draws on trends like MBTI or the Taiwanese Personality Test, delivering shareable results that reveal one of four core emotions: Angry, Anxious, Confident, or Joyful. Upon completing the quiz, users automatically enter a raffle for the limited-edition bag charms. Winners receive a blind-box charm personalized to their quiz outcome—ensuring the figurine they get mirrors their emotional profile, turning introspection into a tangible, collectible reward. This seamless process not only validates personal feelings but also encourages sharing results to spark cute connections and heartfelt conversations within the Yuzu community.

Han Han: Crafting Emotional Companions

Han Han, the artist behind the "Feel Real" bag charms, brings a deeply personal touch to this collection. Growing up crafting tiny animals from clay (and sometimes food), Han Han found solace in creating creatures that kept her company through loneliness. “Only when I’m creating do I feel pure joy,” she shares. Her work, rooted in warmth and resilience, transforms everyday emotions into whimsical companions. For this campaign, Han Han drew from her own experiences—overthinking, caring deeply, and finding light in dark moments—to design Hanhan, a furry, skyscraper-tall monster who’s as cozy as a favorite sweatshirt.

Hanhan, the character, embodies the four emotions tied to the Yuzu quiz:

• Confident Hanhan: Sporting a shiny crown and glowing blue fur, this charm radiates effortless swagger, reminding wearers they can conquer anything.

• Anxious Hanhan: Wrapped in midnight-black with delicate sparkles, it reflects the quiet doubts we all feel, whispering that even in uncertainty, we shine.

• Joyful Hanhan: Bright yellow with star-shaped sunglasses, this charm captures life’s happiest moments, nudging us to savor the good vibes.

• Angry Hanhan: Fiery pink and ready to vent (harmlessly), it validates frustration as a natural, human emotion—mascara-melting tantrums included.

“Even if the world feels dark, it’s okay—we can add the tiniest bit of light,” Han Han says, infusing each charm with her philosophy of gentle self-acceptance and bravery.

The Emotional Heart of the Charms

The "Feel Real" bag charms are more than collectibles; they’re a cultural moment for Gen Z, especially as they navigate the emotional rollercoaster of back-to-school season. Paired with Yuzu’s in-app personality quiz, the charms encourage users to explore their emotions and share results, sparking viral conversations and fostering community. Han Han’s designs draw from her love of cats, small animals, and everyday inspirations—like a funny-looking leaf or a fleeting thought sketched in her notebook—making each charm a relatable, comforting companion. “Hanhan became a deeply personal adventure,” Han Han reflects, noting how conversations with OOi’s Julie Zhu and Gloria Liu shaped the character into an ambassador for life’s messy, quirky, joyful moments.