Match Group’s YUZU Partners with Chubby Group to Launch Holiday Campaign for Gen Z Asian Singles

New Survey Highlights Gen Z’s Craving for IRL Connections and Preference for Restaurants as First-Date Destinations, Just In Time for Cuffing Season

3-Part Holiday Sitcom Series, Exclusive Launch Events, and Influencer Partnerships to Encourage Online Matches Into the Real World

Yuzu and Chubby Group Debut a Limited-Edition Yuzu Cosmopolitan Across Niku X and Chubby Group Locations in Four Cities

OCTOBER 2025 – New York, NY – YUZU, the vibrant dating app designed for the Asian community, is partnering with Chubby Group, the trailblazing hospitality collective behind beloved restaurants like Niku X, Chubby Cattle, and The X Pot, to kick off a nationwide cuffing season campaign. Timed with the launch of YUZU’s holiday sitcom series, the collaboration blends storytelling, food, and community to celebrate how Gen Z daters turn online sparks into real-life connections.

As Gen Z continues to reshape dating culture, new data underscores the importance of offline experiences. In a recent YUZU survey, 79% said restaurants are their preferred choice for a first date. “This campaign is a love letter to how our community dates, eats, and celebrates together,” said Cindy Lim, Head of Brand for YUZU. “Cuffing season is about finding warmth in connection, and our partnership with Chubby Group makes that tangible, from the sitcom stories on-screen to the shared meals that bring people together in real life.”

Yuzu x Chubby Group Holiday Sitcom Series

At the heart of the campaign is a hilarious 3-part holiday sitcom series premiering October 23. Inspired by Gen Z’s dating quirks and Asian-coded humor, each episode spotlights the intersections of love, friendship, and food:

• Episode 1: “Meet Cute” (Premieres November 4) – A surprising YUZU match blossoms into a first date at the park.

• Episode 2: “Friendsgiving, But Make It Extra” (Premieres November 25) – Holiday chaos is saved by a Chubby Group feast and the crew meets the new girl.

• Episode 3: “Holidays with the Little Red Box” (Premieres December) – Chosen family and returning couples celebrate a heartfelt winter gathering along with a surprise little red box.

The series will be distributed across TikTok, Instagram Reels, and YouTube Shorts, creating a shareable narrative that ties digital dating to real-life dining. “Chubby Group has always been about creating spaces where culture and cuisine spark joy,” said April Li, VP of Marketing at Chubby Group. “Partnering with YUZU lets us celebrate how dining becomes the backdrop for love stories, friendships, and chosen families during the holidays.”

Limited-Edition Yuzu Cosmopolitan Drink

To further celebrate the season, Chubby Group will release the Yuzu Cosmopolitan (with a gooseberry, strawberry, shiso, and gold lemon wheel garnish), available from October 23 through December 15 at Niku X (NYC & LA), The X Pot (Las Vegas), and Wagyu House (Atlanta). A non-alcoholic option will also be available. Through an exclusive app integration, YUZU users can redeem the drink for free via the Chubby Club app, turning online matches into IRL meetups, one toast at a time.

Immersive Launch + Screening Events

The YUZU × Chubby Group campaign will kick off with immersive watch-party screenings in New York City and Los Angeles. Guests will be greeted with a Yuzu Cosmopolitan and delicious food from Chubby Group. They’ll enjoy exclusive first looks at episodes from the holiday sitcom series, followed by a chance to mingle with the cast and creators. The evenings are designed to feel relaxed and festive—a chance to watch together, share a meal, and connect in person.

• Los Angeles Premiere Event – Episode 1

  • Date: October 23, 2025

  • Location: Niku X, Los Angeles (900 Wilshire Blvd Ste 212, Los Angeles, CA)

  • Time:

• New York City Screening Evening – Episode 2

  • Date: November 13, 2025

  • Location: Niku X, Midtown Manhattan (21 W 35th St, New York, NY)

  • Time:

Influencer/Community Friendsgiving Dinners 

To keep the momentum going, YUZU and Chubby Group will invite 10 influencer/community partners to host Friendsgiving dinners across New York City and Los Angeles throughout November. These intimate gatherings will bring together Asian creators and community voices for a chance to connect offline, share a table, and celebrate the season. Each dinner will highlight the Yuzu Cosmopolitan collab drink alongside Chubby Group’s signature dishes, creating the perfect backdrop for conversation and content. 

Influencer Gifting

YUZU and Chubby Group will also send 200 co-branded “Cuffing Season Starter Kits” to press, creators, and community partners during the holiday season. The kits include a long-sleeve co-branded jersey, Yuzu-scented candle, sticker pack, a drink redemption card, and a 1-year Chubby membership, designed to bring the campaign home and encourage try-ons, unboxings, and first sips. YUZU and Chubby Group will also host a social media giveaway, offering 20 of the Cuffing Season Starter Kits to the general public.

With food, storytelling, and community at the center, the YUZU × Chubby Group campaign turns cuffing season into a celebration of holiday connection—online and off. From first sips of the Yuzu Cosmopolitan to the holiday sitcom series and intimate Friendsgiving dinners, every moment is designed to bring Gen Z daters closer together. Follow @JoinYuzu on Instagram, TikTok, and YouTube to learn more and be part of the experience.

About YUZU

YUZU is a vibrant dating app tailored for the Asian community, fostering authentic connections and love stories grounded in shared cultural heritage, traditions, and values. More than just a dating platform, YUZU is a social playground where Asian Gen Z and Millennials can meet friends, make matches, and build communities that reflect their identities. Through creative campaigns, in-app experiences, and partnerships like this collaboration with Chubby Group, YUZU celebrates the rituals of cuffing season, Friendsgiving, and chosen family gatherings—encouraging users to connect online and savor those bonds offline. Learn more at joinyuzu.com and follow @JoinYuzu on Instagram, TikTok, and YouTube.

About Chubby Group

Chubby Group is a dynamic hospitality collective operating a diverse portfolio of restaurants across major cities like New York and Los Angeles, including Niku X and Chubby Cattle. Known for pioneering immersive dining concepts, Chubby Group creates spaces where food becomes a bridge for communal joy, cultural pride, and memorable experiences. By partnering with YUZU on this holiday campaign, Chubby Group underscores its mission of celebrating how cuisine and community intertwine to spark and sustain relationships—providing the warm, flavorful IRL settings that turn digital sparks into lasting flames. Discover more at chubby.group and follow @chubby.group on Instagram.